The task here is to make sure that the young generation gets a place to vent. In this busy lifestyle and in the race of making more money and being a good child/Girlfriend/Boyfriend sometimes we need to just escape for a bit. Heineken is your ticket to that escape.
So i crafted the copy around the tagline makes life more Beer-able. The venting followed by a reason to drink beer like Friday, Weekend, Pizza, Raise and Again.
The venting machine can be installed outside offices and malls, the louder you yell inside this little Heineken booth the higher your chances of getting a can.