Reema Trehan
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Heineken - Makes life Beer-able.

The task here is to make sure that the young generation gets a place to vent. In this busy lifestyle and in the race of making more money and being a good child/Girlfriend/Boyfriend sometimes we need to just escape for a bit. Heineken is your ticket to that escape. 

So i crafted the copy around the tagline makes life more Beer-able. The venting followed by a reason to drink beer like Friday, Weekend, Pizza, Raise and Again.

 

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