Closeup believes in bringing people together irrespective of colour, race or belief. To show that everyone should be free to love, we developed two A.I. bots and brought them together on Valentine’s Day. The live streaming experiment sparked a conversation on non-normative couples inspiring the younger generation to overcome any boundaries that get in the
way of closeness.
If robots can fall in love, what’s stopping you
Client: Closeup Toothpaste Creative Agency: Mullenlowe Singapore Executive Creative Director: Shengjin Ang, Daniel Kee Creative Director: Meryke Naude Associate Creative Director: Sergey Mastobaev Senior Copywriter: Raul Palhares, David Thackray Senior Art Director: Yusufcan Kayhan Designer: Jose Siojo, Reema Trehan Senior Producer: Fuzzy Abideen Global Business Director: Sanjai Srivastava Account Director: Louisa Cheong Senior Account Manager: Hafiz Aliff Account Manager: Ee Von Ong Group Digital Strategy Director: Mark Haycock Global Strategy Director (Personal Care Brands): Adrian Adshade Senior Editor: Adam Snyder Project Coordinator: Maribelle Seah PR Account Director: Huijun Su Production House: Whitecoat Productions Singapore Producer: Alex J. Guaña Production Manager: Julz Johan Live Streaming Engineer/Vision Mixer: Tom Ellis Director of Photography/Editor: Johann Valencia Photographer: Zim Goodman AV Engineer: Azri Ali AV Assistant: Yazid Sukor Development: Enlighted Digital Chief Creative Technologist: Denis Seltzer Digital Producer: Ruslan Abishev Developer: Aleksey Nabok Post Production: ALL AWARDS Lda PR Agency: BOLD Media Head of APAC: Oliver Budgen Account Executive: Divika Jethmal