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Problem | The TVC created was very Aesthetic and beautiful but also boring and not the Gen Z kind. So we salvaged our Creative Directors reputation by making in-house affordable tweaks. With the help of our amazing senior writer David Thackeray, Co-Art Director Willana Chen and Amazing Senior Video Editor Adam Snyder (and many sleepless nights) we managed to jazz it up.
Wrote a whole new VO with illustration and icons from our day to day memes and apps to make the video more relatable to younger audience.