Reema Trehan
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Straits Times (Silver Crowbar Award)

Purpose of Campaign

To create an advertising campaign promoting ‘The Strait Times’; emphasising on the USP of the brand- particularly on their accuracy and consistency of reporting important facts. The final outcome should be able to:

Tell people that social media news is not a legitimate news source

Encourage more people to read newspapers

To inform the public that while they are reading the popular page of social media sites, there are more important news happening elsewhere in the world

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Straits Times